Manager - Activations

Date: 25 Apr 2024

Location:

Mumbai, MUMBAI-KND-AD, IN

Company: Mahindra Last Mile Mobility Limited

Responsibilities & Key Deliverables

Planning and executing theme based BTL for brands.
Agency pitch for evaluating cost and innovative idea.
Route plan coordination with field team
Execution monitoring and ROI
Quick enquiry monitoring and focus on LEBR conversions.
Participation in EV expos.
Cost negotiation with exhibitors.
Creative for vehicle display.
Execution and monitoring ROI.
Planning launch events
Launch theme
Conceptualization of BTL at AO as per market need.
Setting up process and monitoring of AO led BTL.
LEBR monitoring.
Monthly budget monitoring.
Cluster wise, agency wise ROI monitoring
On boarding of agencies
Agency rate card

Preferred Industries

White Goods Industry

Consumer FMCG / Food

Data Science

Education Qualification

MBA in Marketing; MBA

General Experience

6 -8 years of activation experience

Critical Experience

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Budgeting & Costing

Communication Skills

Consumer Insighting

Creative Thinking

Event Management

Interpersonal Skills

Networking

Presentation Skills

Strategic Planning

Advertising

Budget Management

BTL Advertising

Sales

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