Sr. Mgr.-Digital Marketing

Strategic Planning

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Drive customer acquisition, retention, and engagement initiatives through digital channels.
• Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
• Manage annual digital marketing plans, budgets, and KPIs.

Performance Marketing

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
• Monitor campaign performance and maximize ROI through data-driven optimization.
• Manage PPC, display advertising, remarketing, and lead generation campaigns.

Search Engine Optimization (SEO)

• Lead SEO strategy to improve website visibility and organic traffic.
• Collaborate with content and web development teams to implement on-page and technical SEO improvements.
• Monitor keyword rankings, backlink profiles, and website health metrics.

Content & Social Media Marketing

• Develop content strategies that support brand positioning and lead generation goals.
• Oversee social media campaigns across relevant platforms.
• Ensure consistent brand messaging across all digital channels.
• Manage agency partners, content creators, and influencers where required.

Website & Marketing Automation

• Oversee website performance, UX optimization, and conversion rate improvement initiatives.
• Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
• Coordinate with IT and development teams for website enhancements and integrations.

Analytics & Reporting

• Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
• Build dashboards and provide actionable insights to leadership.
• Measure campaign effectiveness and recommend strategic improvements.