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Area Sales Manager

Date:  28 Jan 2025
Location: 

Guwahati, Guwahati, IN

Company:  Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
Plan & execute activations for enquiry generation 
Ensure quality & quantity of test drive (from all enquiry sources).
Ensure accuracy & authenticity of booking data. 
Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
Focus on processes to improve conversion ratio (CVR)
Ensure accuracy & authenticity of DMS data
Plan for sales for 'N' Month

Manpower Productivity - Identify training needs & ensure effectiveness
Motivate & retain manpower by rewards & incentives
Ensure adherence to Sales story

Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) & Tablets to maximize CVR
Ensure adequacy & quality of Digital engagement managers

Dealer working capital rotation  
Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month.

Preferred Industries

Consumer FMCG / Food
Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

Critical Experience

System Generated Core Skills

Credit Management
Consumer Focus
Manpower Management
Dealer Relationship Management
Manpower Planning
Market Acumen
Sales Planning
Capability Building

System Generated Secondary Skills

Capability Building
Change Management
Consultative Selling
Statutory Compliance
Designing Customer Experience
Financial Management
Identifying Customer Needs
Market Intelligence
Order Management
Performance Management
Product Knowledge & Application
Product Knowledge - Hybrid Vehicle
Territory Coverage Optimization
Working Capital Management


Job Segment: Automotive

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