Responsibilities & Key Deliverables

Responsibility 
Execute & Adherence to actions: RO Level
Drive Enquiry growth in Focus Rural Tehsils 
Rural Volume & Growth
Increase Rural Retail MS by 200 BPS for PV & CV 
Improve Rural Reach & Coverage "                            
Rural Connect & reach: Engage in community events and sponsorships, Higher engagement with MMT, MSMP, Mitra, Sarpanch, Gram veers, Rural entrepreneurs, Drive ADFD / Agri Synergy
Rural Tie ups: Establish & leverage rural tie ups with media partners, CSC, KVKs, ITC E Chaupal, nationalized banks, Agri / FMCG/ Oil & Consumer durable companies "                            
Segment development initiatives: Contractors, Transporters, Distributors, Small businessmen, Govt influencers, Captive Customer segments
Evolve & drive marketing programs: e.g., Milaap, Rural entrepreneurs & Employment opportunity program for rural youth"                            
Brand Presence / awareness: Mandi Display, Village gatherings, Haats, road shows, demos, wall paintings, hoardings, community newspapers, radio, events / exhibitions leverage rural influencers, celebrities, youtubers 
Digital & mobile actions, innovations to target rural TG"

Preferred Industries

Education Qualification

Graduation
Desired : Marketing degree

General Experience

5 years in market development in rural