Area Sales Manager - Field Crops & Vegetables

Position Title

Area Sales Manager - Field Crops & Vegetables

Location

Jabalpur, Madhya Pradesh

Reporting To

Regional Sales Manager

Department

Sales & Marketing

Job Purpose

To drive sales growth, market penetration, and business development for the Field Crops and Vegetable Seeds portfolio within the assigned territory. The role is responsible for achieving sales targets, developing distribution networks, strengthening customer relationships, executing marketing initiatives, and providing technical support to channel partners and growers.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for Field Crops and Vegetable Seeds.
• Develop and implement territory sales plans to maximize market share and revenue growth.
• Identify new business opportunities and expand the customer base in the assigned geography.
• Drive product demand generation activities among farmers, retailers, distributors, and influencers.

Channel Management

• Appoint, develop, and manage distributors, dealers, and retail partners.
• Monitor distributor performance, stock levels, secondary sales, and market coverage.
• Ensure effective inventory management and timely product availability across the territory.
• Strengthen relationships with channel partners to improve market penetration.

Farmer Engagement & Demonstrations

• Organize field demonstrations, crop days, farmer meetings, and product trials.
• Create awareness and promote product benefits among farmers and key influencers.
• Provide agronomic and product-related guidance to customers and partners.
• Collect farmer feedback and share market insights with the product and marketing teams.

Market Intelligence

• Monitor competitor activities, pricing, new product launches, and market trends.
• Generate regular market intelligence reports and recommend appropriate business strategies.
• Identify potential opportunities for introducing new products and technologies.

Marketing Execution

• Execute regional marketing campaigns and promotional activities.
• Support product launches and ensure effective implementation at the field level.
• Coordinate with marketing teams to enhance product visibility and demand generation.

Team Collaboration

• Work closely with Technical, Product Development, Marketing, and Supply Chain teams.
• Participate in sales reviews, forecasting, and business planning activities.
• Support junior sales staff and provide coaching when required.

Reporting & Compliance

• Maintain accurate records of sales activities, customer interactions, and market data.
• Submit timely sales reports, forecasts, expense statements, and market updates.
• Ensure compliance with company policies, processes, and ethical business practices.

Key Performance Indicators (KPIs)

• Achievement of sales and collection targets.
• Market share growth within the assigned territory.
• Distributor and retailer network expansion.
• Farmer engagement and demonstration effectiveness.
• Product demand generation and secondary sales growth.
• Customer satisfaction and retention.
• Forecast accuracy and reporting compliance.

Educational Qualification

• Bachelor's Degree in Agriculture (B.Sc. Agriculture) is preferred.
• Master's Degree in Agriculture, Agribusiness, or Marketing will be an added advantage.

Experience

• 8-12 years of sales experience in Seeds, Crop Protection, Agri Inputs, or related agricultural businesses.
• Proven experience in managing Field Crops and Vegetable Seeds portfolios.
• Strong understanding of the agriculture market in Madhya Pradesh and surrounding regions.
• Experience in distributor management and demand generation activities.

Required Skills & Competencies

• Strong sales and negotiation skills.
• Channel partner management.
• Relationship building and stakeholder management.
• Technical understanding of field crops and vegetable cultivation practices.
• Market analysis and business planning.
• Excellent communication and presentation skills.
• Problem-solving and decision-making ability.
• Proficiency in MS Office and CRM tools.
• Ability to travel extensively within the assigned territory.

Additional Requirements

• Valid driving license and willingness to travel extensively.
• Strong network within the agriculture ecosystem will be preferred.
• Knowledge of local language(s) and Hindi is essential. English communication skills are desirable.