Responsibilities & Key Deliverables

Help shape and communicate our vision and mission
Analyse the our brand positioning of SBU through consumer insights and industry benchmarking
Translating brand elements into plans and go-to-market strategies
Lead creative development to motivate the target audience to “take action”
Perform regular market research studies to gather important brand data and follow best known practices
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Work closely with several advertising agencies to manage brand marketing campaigns
Maintain contact with Dealers and distributors to get critical input on how product design and implementation can be improved
Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
Assist in the design of retail packaging as well as the creation of in-store marketing displays
Monitor product distribution and consumer reactions
Align the company around the brand’s direction, choices and tactics

Preferred Industries

Education Qualification

Post Graduate in Marketing/Brand 

5-7 Years of relevant experience

General Experience

Industry Preference: Automobile / FMCG / Lubes / Batteries / Auto Ancililiary / Building Products Industry etc.

Critical Experience

Behavioural Competencies
    Proven working experience as Brand Manager
    Outstanding communication skills - both verbal and written
    Excellent understanding of the marketing mix
Functional Competencies / Skills critical for the job
    Data-driven thinking and an affinity for numbers, Mathematical skills to help establish an appropriate budget and monitor expenses.
    Experience in identifying target audiences and devising effective campaigns
    Up-to-date with latest trends and marketing best practices
    Decision-making skills to determine the appropriate brand message that will achieve their company's goals
    Assess the existing customer base and create an effective marketing strategy
    Need to have good time management skills to coordinate schedules and meet project content deadlines.
 

System Generated Core Skills

System Generated Secondary Skills