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Zonal Marketing Manager - Zone 2

Date:  20 Nov 2023


Company:  Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Build intimate understand ing of local markets (culture, communities, category, competition, consumer, touch points etc. Build intimate understand ing of our Brand s (Target Consumers, Brand Idea, Brand Positioning, Portfolio Approach etc. Support Zonal Heads in Brand Building / Activation plans for the zone in the context of local market understand ing and business priorities (eg launches, local festivals etc. Understand and recommend relevant ideas from central pool of Brand Building ideas Fine tune them basis local understand ing. Identify, develop, pilot and implement local ideas eg leveraging local communication mediums, new sales channels, local activation opportunities etc. Develop the monthly / quarterly / annual Brand building plans for the Zone to deliver Zone volume targets. Ensure engagement and alignment with Zonal Head and State Heads. Ensure budget management. Ensure effective implementation of agreed Brand Building and Activation plans. Co-ordinate with central Marketing to ensure communication materials are available. Ensure alignment with Brand guidelines and Business priorities. Ensure high quality implementation on-ground. Set KPIs and ensure deliverables as per KPIs for each activity Build learnings for further improvement. Build a robust Lead Management System. Set robust monitoring systems Continuously build learnings. Monitor effectiveness of spends and recommend forward plans. Ensure impactful retail presence as per guidelines. Dealer showrooms. Brand Idea Displays. Customer engagement eg sales training. Dealer / sales engagement and motivation programs. Ensure effective implementation of rural marketing plans by managing the rural marketing agencies. Ensure effective implementation of central marketing programs. Build an effective CRM module for the zone ¦ build customer database, enhance customer relationships and drive referrals. Develop local partnerships for local activation / PR / communication. Build relationships with local suppliers Drive cost leadership across communication materials and activities. Continuous engagement and feedback with Central Marketing Teams Help shape Central Marketing Plans Share learnings and new ideas Leverage best practicesEnsure continuous Brand and Business Immersion

Preferred Industries

Marketing & Comm
Farm Sector

Education Qualification

MBA from A/A+ B School, Preferably engineer

General Experience

6- 10 years

Critical Experience

Key Tasks & Activities:

Brand Building and Activation


Market intelligence



Customer Knowledge & Relationship Management

Product Knowledge

Market Strategy 

Brand Management

Sales Execution



Result orientation

Networking skills



Customer Focus

Strategic Business Orientation

System Generated Core Skills

Brand Value Proposition
Consumer Insighting
Customer Relationship Management (CRM)
Marketing Strategy
Product Knowledge & Application
Sales Strategy
Sales Planning
Strategic Planning
Brand Positioning
Network Administration
Market Analysis
Brand Building
Brand Activation
Communication Skills
Business Planning
Budget Management
Lead Management
System Monitoring
Spend Analysis
Market Planning
Customer Engagement
Capability Building
Rural Marketing
Brand Marketing
Marketing Programs
Database Management
Building Strong Referral Networks
Marketing Communications Planning
Marketing Activation
Supplier Relationship Management
Cost Management

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