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Manager - Marketing

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Date: 12-Mar-2019

Location: MTBD-Worli, IN

Company: Mahindra & Mahindra Limited

An SEO manager, responsible for consistently maximizing organic inbound traffic to company's web and app properties.
o Your role will involve developing the most optimal SEO strategy to drive relevant, engaged intent based audience to Company by on-page and off-page optimization including link building, metadata sculpting, site speed optimization, content strategy and information architecture.
o Working with the marketing and product team to influence our content strategy, information architecture and implement on site SEO recommendations.
o You will also be required to work in a dynamic environment and learn constantly to fine tune your strategy in line with the daily changing algorithms of search giants like Google
o Proven track record of working across teams and partnering with technical and leadership teams.
o Ability to operate in a fast-paced environment and handling multiple projects.
o Experience in working with the leading search algorithms and webmaster tools.
o Experience in working with Google Analytics and other leading Analytics tools.
o Working with digital agency to achieve objectives of SEM/GDN activities
o Contributing to digital media planning and execution
o Analyze Monitor, track and evaluate, report overall performance of digital marketing targets of the, maximize conversion rate of leads with least cost per lead
o Contributing to manage partners/ alliances to drive traffic/ leads/ business on digital platforms
o Develop and execute various experiential marketing initiatives necessary for a challenger brand, like Transport Excellence Awards, MPOWER, Plant visits, Dealership inaugurations, product specific Road shows, stakeholder specific road shows (driver connect programs, financiers meets, etc.).
o Plan and execute Sales and dealer conferences to ensure continuous communication and engagement with internal stakeholders. o Well networked in the Marketing & Advertising ecosystem with the ability to get a disproportionate level of creativity of company.