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Brand Manager

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Date: 23-Sep-2022

Location: Mohali

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

Customer segmentation, competition analysis, brand budget planning. Plans alignment with current strategic business directions. Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales. Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans; State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both. Managing and ensuring a healthy Product Portfolio for brand s. Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team. Knowledge of ATL and BTL media and how to use it in brand plans. Briefing the agency; Evaluation of creative. Local adaptations of brand materials as per regional needs. Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities. Developing Execution Plan with Roles and responsibilities. Timeline adherence to execute on-ground plans. Monitoring and publishing dashboard for all ongoing activities. Identify new platforms for engaging with the customers. Business case for pilot project and experiment. Pilot implementation, Learning, Preparing PDCA and scaling up for all India use. Briefing the Research Head. Interaction with the Research team. Field visit with the Research team. Aligning actions based on research

Preferred Industries

Marketing & Comm
Human Resources

Education Qualification

MBA in Marketing; MBA

General Experience

Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles.Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams outside the line as well as delivering results through others

Critical Experience

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Budgeting & Costing
Competitor Analysis
Stakeholder Management
Customer Segmentation
Price Benchmarking
Brand Positioning
Digital Campaigns
Integrated Marketing
Marketing Communication
Product Management
ATL Advertising
Brand Building
Identifying New Markets
Developing Business Case
Strategic Planning
Product features value Cost Analysis
Product Knowledge & Application
Sales Tools Development
Creative Ideation
Brand Profitability
Consumer Marketing
Brand Health Tracking
Demand Generation
Customer Value Proposition
Agency Management

System Generated Secondary Skills