Senior Manager/ Manager - Social Media & Digital Content

Responsibilities & Key Deliverables

• Support the organization's digital marketing transformation by driving social media engagement, digital campaigns, marketing technology adoption, and customer-centric process improvements.
• Create compelling content and storytelling platforms leveraging customer success stories, influencer partnerships, regional insights, and AI-enabled content solutions to strengthen brand affinity.
• Enhance customer experience across all key brand touchpoints, CRM platforms, websites, mobile applications, social media channels, and digital ecosystems.
• Drive product marketing for Tractors, including product launches, market activation, communication strategy, campaign development, and sales enablement collateral.
• Conduct market intelligence and competitive benchmarking to assess competitor positioning, communication strategies, pricing trends, and emerging market opportunities across horsepower segments.
• Develop and implement go-to-market strategies for new products, encompassing market research, customer insights, positioning, messaging, and launch execution.
• Collaborate closely with State Sales teams to capture market feedback, identify customer needs, and translate insights into impactful marketing programs and campaigns.
• Work closely with advertising agencies
• Ensure effective planning, development, and deployment of POS materials, dealer branding assets, brochures, and campaign collateral to support business objectives.

Experience

Experience Requirement: 

• 3-8 years experience in executing social media strategy, content strategy &innovation with emerging digital trends
• Technical Mind-set covering Product & Digital skills.
•  Street Smart – Go Getter & High learning orientation with execution mind-set.
• Brand Launch & Go To Market Strategy execution.
• Social Media Engagement & Management.

Industry Preferred

Qualifications

Graduate with Masters or Diploma in Business Administration (or related field)

General Requirements

Required Competencies:

• Customer Knowledge & Relationship Management
• Product Knowledge
• Market Strategy
• Brand Management
• Digital Marketing & Social Media
• Content Development & Storytelling
• Customer Experience Management
• Agency handling and Management

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