Area Sales Business Manager - MEAL

Responsibilities & Key Deliverables

As an Area Sales Business Manager at Mahindra Electric Automobile Limited (MEAL), you will play a pivotal role in steering the strategic growth and market penetration of our electric vehicle portfolio across your designated region. This role entails designing and implementing robust sales strategies that not only increase product volume but also significantly expand our market share, ensuring alignment with the company's broader vision of sustainable mobility.

Your responsibilities will include conducting comprehensive market research and competitive analysis to identify emerging opportunities and challenges within the electric vehicle landscape. You will innovate and deploy customer engagement initiatives across diverse sales channels, including physical showrooms and digital platforms, to maximize enquiry generation and conversion rates.

Key duties encompass overseeing the performance and development of the dealer network, guaranteeing exceptional standards of customer service, operational compliance, and ethical business conduct. You will coordinate with finance and logistics teams to ensure seamless billing and vehicle delivery processes, enhancing customer satisfaction throughout the sales lifecycle.

Additionally, you will lead retail operations management, including planning and executing ETBR (Expected to Be Released) activities and orchestrating activation campaigns that elevate brand awareness and stimulate market demand. Your strategic leadership will be crucial in driving hyperlocal digital marketing initiatives targeting grassroots market segments, enabling tailored communication and engagement strategies.

Collaboration with cross-functional teams, including technical and infrastructure departments, will be essential to ensure readiness for both sales and electric vehicle charging infrastructure deployments. You will manage special activation campaigns and liaise with regional stakeholders to adapt strategies responsively within a fast-evolving automotive ecosystem.

Ultimately, your role will be central in fostering a cohesive and high-performing sales ecosystem that supports Mahindra Electric's commitment to innovation, customer-centricity, and sustainable transportation solutions.

Experience

Successful candidates will typically possess between three to five years of progressively responsible experience in sales roles, with a minimum of two years dedicated to the automotive industry. This experience should encompass strategic sales planning, territory management, and dealer network development within competitive automotive markets.

An established track record of enhancing customer engagement and successfully executing market expansion initiatives is highly desirable. Candidates with hands-on experience in the electric vehicle sector or similarly technology-driven automotive segments will have a distinct advantage, demonstrating an understanding of the unique market dynamics and customer expectations in sustainable mobility.

Proficiency with digital sales platforms and data-driven decision-making processes is essential. Candidates should be adept at leveraging analytics to optimize sales strategies, monitor key performance indicators, and extract actionable insights to drive continuous improvement.

Experience working collaboratively with multidisciplinary teams and managing complex projects within dynamic environments will also be instrumental to success in this role.

Industry Preferred

The following industry backgrounds are especially valuable for this position:

• Extensive experience within the automotive sector, particularly with Passenger Vehicles (PVs), Two-wheelers (2W), and Three-wheelers (3W). Understanding the nuances and customer requirements across these varied vehicle categories is critical.
• Specialised knowledge of Electric Vehicle (EV) markets, including familiarity with battery technologies, charging infrastructure, and evolving regulations. This expertise enables effective navigation through current and emerging industry trends and innovations.
• Background in automotive component manufacturing and allied fields. This provides insights into supply chain management, quality assurance, and product lifecycle considerations, enriching your capability to engage strategically with OEMs and industry partners.

This industry knowledge equips candidates to anticipate market shifts proactively, respond adeptly to regulatory frameworks, and tailor sales approaches that align with technological advancements and customer expectations. It also facilitates the building of strategic partnerships crucial to the Integrated Electric Vehicle ecosystem's success.

Qualifications

A Bachelor's degree in Engineering (B.E. or B.Tech) is essential, as it provides the technical grounding necessary to engage meaningfully with automotive technologies, systems, and innovations prevalent in the electric vehicle sector.

Preference will be given to candidates holding advanced qualifications such as a Master's degree, particularly an MBA with concentrations in Marketing, Sales Management, or Business Administration, reflecting a strong foundation in business strategy, leadership, and market analysis.

Additional certifications in sales management, digital marketing, or automotive technologies will be considered advantageous, demonstrating a commitment to professional development and sector expertise.

General Requirements

The ideal candidate will consistently demonstrate a strong record of exceeding sales targets and effectively broadening market presence within their jurisdiction, indicative of a driven and outcomes-focused professional.

You should be capable of independently managing end-to-end sales processes, commencing with prospect identification and extending through customer acquisition, delivery coordination, and after-sales service enhancements. Exceptional organisational and multitasking abilities are essential to synchronize efforts across multiple internal departments and external stakeholders, ensuring operational excellence and superior customer experiences.

The role requires excellent communication skills, proactive problem-solving capabilities, and flexibility to adapt strategies in response to evolving market conditions and customer needs.

Our commitment to Diversity, Equity, and Inclusion

Mahindra and Mahindra Limited proudly upholds a steadfast commitment to Diversity, Equity, and Inclusion (DEI), which forms the bedrock of our corporate culture and operational philosophy. We strive to create and maintain an inclusive workspace where every individual is respected, empowered, and encouraged to leverage their unique perspectives and skills to drive collective success.

Our Equal Opportunity Employment policy ensures fair and unbiased hiring practices, prohibiting discrimination on grounds such as age, gender identity, ethnicity, disability, or any other protected attribute. We welcome applicants from all backgrounds and experiences, recognizing that diversity enriches innovation and fosters excellence.

Accessibility and inclusivity are embedded throughout our recruitment and employment processes. We invite candidates to communicate any support or accommodation needs as part of their application to help us ensure equitable participation. Together, we work towards a workplace that reflects the diverse communities we operate in and supports the growth, well-being, and professional advancement of all team members.