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DGM - Product Planner Category Lead - Personal Vehicles

Date:  8 Sept 2025
Location: 

Mumbai A.O, MUM-KND-AFS(AD), IN

Company:  Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

 

Responsibilities and Key Deliverables

1. Leading the understanding of the category to identify new opportunity areas and conceptualize new products .Understanding the need for new products in respective segments and support in building long term portfolio plan

2. Expertise in analysis  of relevant Industry data like Jato, Forecasting,  for segment ,Industry analysis , creating robust market equation

3. Undertake plans for refreshes, new development and develop the segment specific roadmap Plan

4. Understanding customer requirements related to Product and translate the same into cost effective product/technical solutions as well, communicate and track the same to the program teams dynamically for implementation.

5. Studying the applicable regulations for future compliance. Track and analyse relevant industry data points like market trends/ segment shifts (Indian & global), consumer trends, competitor activities/ products.

6. Create, manage, and implement product life cycle plans for existing products

7. Interfacing & controlling the complexity involved in product development by balancing the needs of the Marketing/sales team and the product development team

8. Interface with CFT to detail the product concept, conclude the business case, and complete Product development deliverables from concept till product launch including Medial Drive event

9. Drive Product definition through various stages of gateway deliverables till Business case finalisation - Communicate and track the same to program teams dynamically for implementation.

10. Strong  Understanding  of Business financials fundamentals for preparing Business cases

Experience

12 to 15 years relevant experience with at least 2 years in a customer facing function like Sales/Marketing/Customer Care etc. Product Planning and  Program Management/Product Development experience will be preferred

Industry Preferred

Qualifications

Bachelor of Mechanical Engineering

General Requirements

Key Competencies

• Ability to weave the product concept into a strong narrative and reason to win

• Good Interpersonal skills, able to adapt and work with leaders and CFT teams

• Cross-functional working skills to collaborate with functions like Design, R&D, Marketing, Finance, Sourcing, Customer Service etc

• Keen follower of market & consumer Insights.

• Passionate about cars and the automotive industry

• Ability to think holistically with a strategic intent

• Ability to communicate and pitch new products to Senior Management for approval and direction

• Proficient in MS Excel and Power-point

Desirable Attitude

• Having positive attitude and a passion for developing new products from grounds up

• Strong automotive product/ecosystem base knowledge with a desire to learn new aspects of business

• Open to new ideas and perspectives by CFT and build on the team knowledge for effective decision making


Job Segment: Mechanical Engineer, Engineer, Automotive, Engineering

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