Head - Events

Responsibilities & Key Deliverables

Role Purpose

Lead the strategy, planning, and execution of all brand, product, customer, dealer, corporate events for Mahindra Auto. The role will be responsible for creating impactful experiences that strengthen brand equity, support business objectives, enhance customer engagement, and reinforce Mahindra's position as a leading automotive brand.

The role will oversee end-to-end event management across physical, digital and hybrid formats while ensuring best-in-class execution, governance, stakeholder management, and ROI delivery.

Key Responsibilities

Event Strategy & Planning

• Develop and execute the annual events and experiential marketing strategy aligned with business and brand objectives.
• Build event calendars across product launches, media drives, dealer conferences, customer engagement programs, auto shows, leadership forums, and corporate events.
• Identify emerging trends and innovative formats to elevate customer and stakeholder experiences.
• Drive integration of events with broader marketing, digital, PR, and business campaigns.

Product Launches & Brand Experiences

• Lead end-to-end planning and execution of new vehicle launches and unveilings.
• Design memorable customer journeys and immersive brand experiences.
• Collaborate with product, marketing, sales, and communications teams to ensure consistent brand messaging.
• Manage large-scale national and regional events with high visibility.

Customer & Dealer Engagement

• Develop engagement platforms to strengthen relationships with customers, prospects, dealers, and channel partners.
• Lead dealer conferences, reward & recognition events, customer community programs, owner meets.
• Enhance customer advocacy and loyalty through innovative event-led engagement.

Agency & Vendor Management

• Manage relationships with event agencies, production partners, creative agencies, venues, hospitality partners, and technology providers.
• Establish governance mechanisms to ensure quality, cost efficiency, and compliance.
• Negotiate contracts and optimize event budgets while maintaining execution excellence.

Budget & Governance

• Own and manage the annual events budget.
• Drive cost optimization and value creation through effective planning and vendor partnerships.
• Ensure compliance with organizational policies, legal requirements, safety standards, and risk management protocols.

Digital & Hybrid Events

• Leverage technology to create scalable virtual and hybrid event experiences.
• Drive adoption of event analytics, attendee engagement tools, and digital content platforms.
• Ensure seamless integration of digital experiences with physical events.

Leadership & Team Management

• Build and lead a high-performing events team.
• Develop event management capabilities, processes, and operating standards.
• Foster a culture of innovation, collaboration, and execution excellence.

Preferred Industries

Education Qualification

• MBA in Marketing, Communications, Event Management, or related discipline preferred.
• Bachelor's degree from a reputed institution

General Experience

• 15-18 years of experience in events, experiential marketing, brand activations, or marketing.
• Proven experience managing large-scale national events and product launches.
• Experience in automotive, consumer brands, mobility, technology, or premium consumer sectors preferred.
• Demonstrated success in managing large budgets and multiple stakeholders.