Responsibilities & Key Deliverables

Responsible for managing primarily qualitative & some quantitative research requirements for Auto - Personal & Commercial vehicles .
Nature of the research include - Consumer segmentation, Post launch researches, Exploratory studies & Clinics for new product / variants etc. 
- Preparing research briefs in consultation with brand heads / managers, Product planning team. 
- Understanding business objectives / issues, and designing research that caters to the business needs
- Recommend appropriate approach & agency partners for research projects based on relevant expertise/experience & cost efficiencies 
- Recommend key action plans for brands post completion of the research, post alignment with brand team
- Manage relationships with external agency partners

Preferred Industries

Education Qualification

MBA; A Bachelor's degree in Marketing / Statistics / Commerce

General Experience

'Total 6 to 9 years of experience in market research / consumer insights field