Manager - Salesforce Marketing & Data Cloud

Responsibilities & Key Deliverables

1. Marketing Automation & Customer Journey Management

• Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.
• Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.
• Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.
• Implement lead nurturing journeys for vehicle enquiries and prospective customers

2. Campaign Management & Execution

• Manage end-to-end campaign deployment within Salesforce Marketing Cloud.
• Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Develop audience segmentation strategies to improve targeting and engagement.
• Coordinate campaign calendars with marketing, product, brand, and customer experience teams.
• Ensure campaigns are delivered on time and meet defined business objectives.
• Manage campaign approvals, testing protocols, and quality assurance processes.

3. Salesforce Marketing Cloud Platform Ownership

• Serve as the primary administrator and platform owner for Salesforce Marketing Cloud.
• Manage business units, users, permissions, folders, and platform governance.
• Monitor platform health, automation performance, data synchronization, and system availability.
• Maintain data extensions, subscriber management processes, and customer data architecture.
• Establish and drive SFMC best practices across campaign execution and governance

4. CRM Data Management & Segmentation

• Build and maintain customer audiences using Contact Builder and Data Extensions.
• Ensure customer data accuracy, integrity, and consistency across system

5. Technical Development & Integration

• Develop and optimize SQL queries for data extraction, transformation, segmentation, and reporting.
• Create dynamic and personalized campaign content using AMPscript and Server-Side JavaScript (SSJS)
• Work with APIs and automation workflows to improve marketing operations efficiency.
• Partner with IT and technology teams on platform enhancements and system integrations.

6. Performance Optimization & Analytics

• Monitor campaign performance across engagement, conversion, retention, and revenue metrics.
• Conduct A/B and multivariate testing to improve effectiveness.
• Develop dashboards and reports to provide campaign insights and recommendations.
• Analyze customer journey performance and identify optimization opportunities.

7. Deliverability, Compliance & Governance

• Ensure adherence to data privacy regulations, including GDPR, CCPA, and local regulatory requirements.
• Maintain best practices for email authentication, sender reputation, and deliverability.
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8. Stakeholder Management & Collaboration

• Partner with Digital Marketing, Brand, Product Marketing, Customer Experience, CRM, Service, and Sales teams.
• Translate business requirements into scalable marketing automation solutions.
• Support strategic initiatives across customer acquisition, engagement, retention, and loyalty.
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Experience

5-7 years

Qualifications

BE - IT/MBA

General Requirements

Technical Skills

Required

• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Email Studio
• Mobile Studio
• Contact Builder
• SQL
• AMPscript
• HTML/CSS
• Email Deliverability
• API Integrations
• Audience Segmentation
• Marketing Analytics

Preferred

• Salesforce Sales Cloud
• Salesforce Service Cloud
• Marketing Cloud Connect
• Server-Side JavaScript (SSJS)
• REST & SOAP APIs
• Google Analytics
• Customer Data Platforms (CDP)
• Power BI / Tableau

Certifications (Preferred)

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Data Cloud Consultant (preferred)
• Salesforce AI Associate (good to have)

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