Responsibilities & Key Deliverables

. Content Development (Through agencies) : Create high-quality content, including:   

    - Product & features content (incl. Video and static shoots)

    - POSM / marketing collateral

    - Case studies and testimonials

    - Topical content

    - Third party engagements like influencers 

2. Content Strategy: Collaborate with the brand team to develop a content strategy that aligns with business objectives and resonates with target audience

3. Brand Voice and Tone: Ensure consistency in brand voice and tone across all content

4. Collaboration with Cross-Functional Teams: Work closely with sales, product, and customer service teams to ensure aligned effort

Requirements:

1. Education: Bachelor's degree in Engineering, Marketing, Communications, Journalism, or a related field.

2. Experience: Minimum 3-4 years of experience in content creation, preferably in the agricultural or automotive industry.

3. Skills:

    - Excellent writing, and creative . innovation mindset

    - Ability to communicate complex technical information in a clear and concise manner

    - Proficient in content management systems

    - Strong understanding of social media platforms content types

    - Ability to work independently and collaboratively as part of a team

    - Strong attention to detail and organizational skills

    - Ability to meet deadlines and work under pressure

Preferred Industries

Education Qualification

Bachelor's degree in Engineering, Marketing, Communications, Journalism, or a related field.

General Experience

We are seeking a skilled Content Creator to oversee development of engaging marketing content for Mahindra Tractors. The ideal candidate will have experience in creating content for the agricultural industry, excellent writing and design skills, agency management experience, and the ability to communicate complex technical information in a clear and concise manner.

Critical Experience

Content Development (Through agencies) : Create high-quality content, including:   

    - Product & features content (incl. Video and static shoots)

    - POSM / marketing collateral

    - Case studies and testimonials

    - Topical content

    - Third party engagements like influencers 

2. Content Strategy: Collaborate with the brand team to develop a content strategy that aligns with business objectives and resonates with target audience

3. Brand Voice and Tone: Ensure consistency in brand voice and tone across all content

4. Collaboration with Cross-Functional Teams: Work closely with sales, product, and customer service teams to ensure aligned effort