Experience

5-8 years 

Responsibilities & Key Deliverables

• Engage with Business stakeholders, cross functional teams to understand the current processes and have a solution-oriented approach to solve for problems, identifying new use cases within market trends, etc.
• Must have hands-on knowledge of SFMC platform. Other MarTech platform knowledge is a bonus
• Must have deep understanding of different kind of marketing programs/processes in a multi-channel Campaign and Marketing journey world
• Enabling E2E Marketing automation across the customer lifecycle: Omnichannel Marketing communications, journeys, Channels, Personalisation, Reporting, etc.
• Enabling new channels/avenues with exiting use cases for customer communications like WA, Push, etc.
• Managing WA account for Auto Business and incorporate solutions on the platform in line with new releases - Transactional communications, Customer engagement, etc.
• Good understanding of Social Listening & posting platforms/processes (ORM) : Daily response management, crisis management, Lead & Case creations, Sentiment analysis, etc.
• Experience with working on Marketing intelligence/reporting solutions to bring data from all sources to once place to enable faster decision making
• Managing the Brand Persona & Journeys Framework and highlighting the Platform benefits, Roadmap : Ongoing + Upcoming

Industry Preferred

Mfg/Automobile/IT sector or Martech capability Companies and should have handled Large projects/accounts 

Qualifications

UG – Any Graduate 

PG – Post Graduate (MBA/MTech/PHD etc.) from a premier institution

General Requirements

​​​​​​​Must Have Technical / Professional Qualifications

• experience in building digital solutions and using technologies to drive business outcomes
• Prior experience as a seasoned Product Manager / Product Owner, in MarTech space
• Should be able to operate independently and own the outcomes; Overall 5-6 years of experience, with 2-4 years’ experience in a hands on MarTech
• Strong experience in SF Martech product stack (Salesforce Marketing Cloud; Social Studio; Datorama; Channels - SMS, Email, WA, Digital)
• Understanding concept of Agile ways of working