Senior Manager- Market Research Product Planning

Date: 19 Feb 2026

Location:

Mumbai A.O, MUM-KND-AFS(AD), IN

Company: Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Responsible for managing primarily qualitative & some quantitative research requirements for Auto - Personal & Commercial vehicles Nature of the researches include - Consumer segmentation, Post launch researches, Exploratory studies & Clinics for new product / variants etc. Also, focus on developing & maintaining rich data bank of key insights for the brands.
- Preparing research briefs in consultation with brand heads / managers, Product planning team.
- Understanding business objectives / issues, and designing research that caters to the business needs
- Recommend appropriate approach & agency partners for research projects based on relevant expertise/experience & cost efficiencies
- Recommend key action plans for brands post completion of the research, post alignment with brand team
- Manage relationships with external agency partners

Experience

Total 6 to 9 years of experience in market research / consumer insights field

Industry Preferred

Automotive experience (personal & / or commercial vehicle) is preferable, though not mandatory. Open to people from other industries

Qualifications

MBA; A Bachelor's degree in Marketing / Statistics / Commerce

General Requirements

Expertise in qualitative research with exposure to techniques like in depth interviews, group moderation, ethnographies
- Story telling – ability to stitch multiple info sources / data points & come up with a compelling story around the subject, of course with good presentation skills
- Strategic bent of mind – looks at bigger picture without neglecting the finer nuances
- Ability to analyze large data / number sets too
- General interest in automobiles preferred though not mandatory
- Ability to deal with ambiguity and limited inputs

Strong process orientation
- Interpersonal skills - ability to relate & collaborate with people
- High on initiative & advocacy
- Has visible energy and is able to charge/enthuse people around him/ her.

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.