Brand Manager

Responsibilities & Key Deliverables

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Derive robust product positioning and translate it to effective and innovative communication strategies for the product.
• Collaborate with cross-functional teams both internal and external to ensure brand consistency across all channels and touchpoints.
• Lead the planning and execution of product launches, ensuring effective communication of key features and benefits.
• Work closely with product development teams to align branding with product attributes and market needs.
• Design National and State-wise Business Plan for products basis analysis of the competition landscape across markets.
• Conceptualize and implement integrated marketing campaigns that enhance brand awareness and generate leads.
• Propose State-wise/Region-wise Pricing of products basis analysis of the competition landscape across markets.
• Develop and manage the brand marketing budget, ensuring cost-effectiveness and optimal resource allocation.
• Track and report on budget utilization and marketing ROI. Process establishment of measuring ROI of each campaign and effective budget monitoring
• Adept in BTL, Digital, CRM and ATL activations with data driven approach towards assessing effectiveness.
• Provide regular reports on brand performance, making data-driven recommendations for improvement and publish reports to internal stakeholders.
• Conduct market research to identify consumer trends and opportunities for brand growth. Brandtrack, CaPs, Customer Profiling, Sale loss analysis
• Utilize data-driven insights to make strategic recommendations for brand positioning and differentiation.
• Performing monthly sales forecasting & competitive analysis to determine accurate performance levels & need for growth into current and additional product categories.
• Developing processes to create an effective sales organization; proactively identifying changes in market demand and modifying strategies for expansion of market share & achievement of volume targets.
• Go To Market (GTM) strategy; collaborating with cross-functional teams & senior stakeholders to achieve marketing objectives

Preferred Industries

Education Qualification

General Experience

System Generated Secondary Skills