Responsibilities & Key Deliverables

1) Delivery of high quality Market Research output, in line with an agreed Research Brief, and within time and cost guidelines. Develop, execute, and oversee comprehensive market research projects (both qualitative and quantitative), ensuring robust methodologies and actionable insights.Present explanations of output which tie-in with other data sources.                            
2) Driving results coming out of Market Research with stakeholders. Partner with senior leadership, product planning teams, branding, sales, after sales and other departments to deliver insights that influence strategic decisions across the organization. Organising Action-Planning Workshops as required.                            
3) Manage relationships with external research vendors, consultants, and other key partners to ensure quality and cost-effective research outputs. Also ensure Research costs are negotiated well.                            
4) Always look to experiment with new and emerging technologies. Create Pilots so that new methodologies may be applied effectively. Provide technical explanations for complex Market Research techniques when called for.                            
5) Delivering market research projects within committed timelines, oversee the market research budget, ensuring resources are allocated efficiently while adhering to strict processes and maintaining high-quality standards. Maintaining good communication with internal stakeholders on output expectations, timelines etc.                            
 

CRITICAL EXPERIENCES

Research Agency

Successful experience at agency side, of handling a group of clients - at least 5-6 years

Client

Market Research / Insights Manager in a large Company - exposure to different types of research. Automotive experience preferred. At least 2 yrs.

Familiarity with digital and social media analytics platforms.

General Experience

10+ years of experience in market research and insights, with at least 5 years in a leadership role.
Proven experience in both qualitative and quantitative research methodologies, including survey design, data analysis, focus groups, ethnography, and secondary research.
Experience with advanced data analytics tools, customer analytics platforms, and market research software (e.g., SPSS, Tableau, Qualtrics, etc.).

Some Auto exposure and / or auto passion is a must. Experience in Marketing roles will be a bonus.

Preferred Industries

Education Qualification

MBA from a reputed college. Exposure to Maths / Statistics at Under-grad level preferred.

System Generated Core Skills