Lead - Activations

Responsibilities & Key Deliverables

Review and team Management

• Monitoring and driving cluster level activation team
• Dashboards for management review
• Budget management
• Monitoring and optimising cost of enquiry and conversion through BTL

HO led BTL

Theme based BTL

• Planning and executing theme based BTL for brands.
• Agency pitch for evaluating cost and innovative idea.
• Route plan coordination with field team
• Execution monitoring and ROI
• Quick enquiry monitoring and focus on LEBR conversions.

Exhibitions

• Participation in EV expos.
• Cost negotiation with exhibitors.
• Creative for vehicle display.
• Execution and monitoring ROI.

Launch events

• Planning launch events
• Launch theme
• Hotel booking through Admin.
• Invites to key stake holders.

 

AO Led BTL

• Conceptualization of BTL at AO as per market need.
• Setting up process and monitoring of AO led BTL.
• LEBR monitoring.
• Monthly budget monitoring.
• Cluster wise, agency wise ROI monitoring

Agency empanelment

• On boarding of agencies
• Agency rate card

Preferred Industries

Education Qualification

Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management

General Experience

10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.12-14 years overall (Preferred - At Least 5 years experience in Automobile industry; Preferred - experience in Field Sales

Critical Experience

10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.Innovative Mind-Set.Experience of handling renowned brands, Product Launches.Independently handling Marketing Campaigns and Liaison with Advertising Agencies.Has spent at least 5 years in the Automobile industry.Preferred experience in Field Sales within MandM.Has in depth product knowledge and is well versed with Marketing tools and metrics.Has the ability to understand multiple stakeholder interests and respond accordingly.Has the ability to garner consumer insights while mentoring and leading the team to drive innovative brand concepts, product ideas and execute effective media plans

System Generated Secondary Skills