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Manager - Activations
Date:
25 Apr 2024
Location:
Mumbai, MUMBAI-KND-AD, IN
Company:
Mahindra Last Mile Mobility Limited
Responsibilities & Key Deliverables
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Planning and executing theme based BTL for brands.
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Agency pitch for evaluating cost and innovative idea.
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Route plan coordination with field team
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Execution monitoring and ROI
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Quick enquiry monitoring and focus on LEBR conversions.
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Participation in EV expos.
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Cost negotiation with exhibitors.
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Creative for vehicle display.
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Execution and monitoring ROI.
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Planning launch events
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Launch theme
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Conceptualization of BTL at AO as per market need.
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Setting up process and monitoring of AO led BTL.
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LEBR monitoring.
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Monthly budget monitoring.
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Cluster wise, agency wise ROI monitoring
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On boarding of agencies
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Agency rate card
Preferred Industries
White Goods Industry
Consumer FMCG / Food
Data Science
Education Qualification
MBA in Marketing; MBA
General Experience
6 -8 years of activation experience
Critical Experience
Mahindra Leadership Competencies
Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures
System Generated Core Skills
Budgeting & Costing
Communication Skills
Consumer Insighting
Creative Thinking
Event Management
Interpersonal Skills
Networking
Presentation Skills
Strategic Planning
Advertising
Budget Management
BTL Advertising
Sales
System Generated Secondary Skills
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