Role Purpose:

Drive aggressive and cost-efficient B2C marketing and activation strategies to enhance brand awareness, increase omni-channel vehicle sourcing across retail consumers, dealers, institutions, OEMs, and generate consistent retail consumer pull at dealer touchpoints for CERO.

This role will act as a growth driver working closely with the Business Head and Sourcing team to build a strong consumer-facing brand presence through digital and hyperlocal activation models while curating targeted strategies for each sourcing channel.

Key Responsibilities:

1. B2C Marketing Strategy & Execution
- Develop and execute end-to-end marketing strategies focused on omni-channel sourcing and consumer acquisition
- Curate targeted marketing strategies for retail, dealers, institutions, OEMs, and alternate sourcing channels
- Position CERO as a trusted consumer brand in the pre-owned vehicle ecosystem

2. Digital & Social Media Marketing
- Plan and execute ROI-driven digital campaigns across platforms (Meta, Google, YouTube, etc.)
- Manage performance marketing funnels for lead generation and sourcing conversion
- Leverage content, influencers, and regional storytelling to build engagement

3. On-Ground BTL Activations
- Execute hyperlocal activations (RWA events, corporate parks, fairs, etc.)
- Build local market connect campaigns and drive measurable outputs

4. Dealer & Channel Activation Support
- Enable dealer partners with store-level campaigns and footfall drivers
- Create localized marketing kits and activation playbooks

5. Lead Generation & Sourcing Support
- Drive sourcing through consumer-led and channel-led initiatives
- Optimize funnels across online and offline platforms

6. Performance Tracking & Analytics
- Track campaign performance and key metrics (CPL, conversion, footfall)
- Drive continuous improvement in marketing efficiency

7. Vendor & Agency Management
- Manage agencies with a strong ROI and cost-efficiency focus
- Ensure speed, accountability, and innovation