Responsibilities & Key Deliverables

Marketing  Strategy                    
• Develop and implement marketing strategies to build brand awareness, drive lead generation, and ensure alignment with company goals.
• Collaborate with product, sales, and business teams to ensure cohesive go-to-market strategies.
• Oversee digital, social media, and traditional marketing campaigns to maximize outreach.
• Manage relationships across all departments to ensure seamless and consistent branding, marketing and communications from a corporate marketing perspective.         
Customer Experience Management:                    
• Design and implement customer journey maps to optimize each stage of interaction, ensuring a seamless, positive experience.
• Lead initiatives to improve customer feedback mechanisms and use insights to drive continuous improvements.
• Manage customer loyalty programs and strategies to increase retention and customer lifetime value.               
Brand Management                    
• Ensure brand consistency across all communication channels and customer interactions.
• Lead creative direction and develop marketing collateral, including content, design, and messaging.
• Maintain marketing collateral, advertising and media files
Stakeholder Management                    
• Serve as the voice of the customer internally, advocating for their needs in cross-functional projects.
• Work closely with senior leadership to present strategies, insights, and recommendations.             
Data and Analytics                    
• Analyze marketing and customer experience data to measure campaign performance, customer satisfaction, and ROI.
• Implement tools and metrics to track and improve customer journeys and experiences.
• Set performance KPIs and lead the function in achieving campaign goals and customer satisfaction metrics.

Experience

 Minimum 3-4 years of relevant experience 

Industry Preferred

Qualifications

 MBA or PGDM in Marketing & Branding

General Requirements

•        Should have collaborative & flexible style of working                     
•        Ability to lead multiple priorities simultaneously                    
•        Detail-oriented with the ability to handle sensitive information.                    
•        Excellent communication and interpersonal skills to liaise effectively with internal teams and external partners.