Senior Territory Manager - Sales

Responsibilities & Key Deliverables

As a Territory Manager Sales at Mahindra & Mahindra Ltd, you will play a pivotal role in driving enquiry generation and successfully converting prospects within the Mahindra portfolio, primarily targeting farmers with substantial land holdings. Your core responsibility will involve offering tailored farm mechanization solutions customized to various crop stages, ensuring our clients receive the most effective and efficient equipment to maximise productivity throughout their agricultural cycle.

You will partner closely with farmers and key stakeholders to enhance farm productivity through demonstration of proof of concepts, presentation of demo models, and practical on-field showcases. This approach will enable farmers to witness firsthand the benefits of our cutting-edge mechanization technologies.

Exploring and identifying new revenue opportunities within your territory will be an essential focus. You will be responsible for creating and promoting bundled solution-based selling strategies, highlighting the combined superiority of Mahindra tractors alongside our comprehensive implement product range to meet diverse agricultural needs.

A vital part of your role includes upskilling farm laborers and tractor drivers within your territory, providing training and support to improve their competence in operating mechanization equipment effectively, thereby increasing adoption rates and customer satisfaction.

Your activities will also encompass leading market and customer insights initiatives, maintaining robust relationships with customers, negotiating and managing sales processes, and collaborating with internal teams to ensure seamless delivery and after-sales service. You will leverage data analysis and market intelligence to adapt strategies and achieve business targets.

• Generate and convert enquiries effectively within assigned territory, focusing on large landholding farmers.
• Provide expert consultation on farm mechanization solutions tailored to various crop cycles.
• Conduct impactful farm demonstrations and proof of concept showcases to build customer confidence.
• Identify and develop innovative revenue streams aligned with farmer needs and market trends.
• Lead capability building initiatives for laborers and tractor drivers for enhanced equipment utilisation.
• Implement bundled solution selling strategies promoting Mahindra tractor and implement product synergy.
• Utilise customer insights to drive relationship management and customer delight.
• Manage territory sales planning and performance monitoring with a result-oriented approach.
• Ensure compliance with company policies and adherence to Mahindra’s leadership competencies while executing duties.

Preferred Industries

Education Qualification

The ideal candidate should possess a relevant educational qualification that provides a strong foundation in agricultural practices, mechanical engineering, agribusiness, or a related discipline. This educational background will support the understanding of farm mechanization technologies and sales strategies within the agricultural sector.

Preferred qualifications include but are not limited to:

• Bachelor's degree in Agriculture, Agricultural Engineering, Mechanical Engineering, Business Administration with a focus on agribusiness, or equivalent.
• Postgraduate qualifications or specialised certifications in farm mechanization, agribusiness management, or sales and marketing would be advantageous.
• Continuous learning and professional development credentials related to customer relationship management, sales techniques, and agricultural technology are valuable.
• Technical knowledge and practical exposure to agricultural machinery, crop patterns, and farm operations are essential to ensure effective solution selling.

We encourage candidates committed to lifelong learning and professional growth to apply, ensuring they remain abreast of the latest advancements in farm mechanization and sales methodologies to support Mahindra’s innovative product offerings.

General Experience

To excel in this role, candidates should bring significant experience in sales management within the agricultural or farm mechanization sectors. Experience must demonstrate a successful track record of driving sales growth through strategic territory management and customer engagement.

Key experience aspects include:

• Proven ability to generate leads, convert enquiries, and close sales in a competitive agricultural equipment market.
• Hands-on experience working directly with farmers, particularly those managing high landholdings, and understanding their mechanization needs.
• Demonstrated expertise in conducting farm demonstrations, proof of concept exercises, and hands-on training sessions that result in increased product uptake.
• Competence in developing bundled sales offerings and articulating product advantages to diverse customer segments.
• Strong interpersonal and negotiation skills with a capacity to manage key accounts and build long-term customer relationships.
• Familiarity with market intelligence gathering, data-driven sales planning, and performance management within a defined territory.

Experience in coordinating with cross-functional teams and aligning sales objectives with broader business strategies, ensuring adherence to corporate leadership and sustainability competencies, will be considered a distinct advantage.

Critical Experience

The ideal candidate must have critical experience that aligns with the specialised demands of the farm mechanization sales domain and demonstrates a leadership mindset aligned with Mahindra’s values.

• In-depth knowledge of the agriculture sector, specifically in farm mechanization solutions across different crop stages.
• Experience in strategic business orientation, including anticipating market trends and leveraging business opportunities in rural and agricultural markets.
• Proven skill in customer relationship management focused on customer delight, service orientation, and sensitivity to farmer requirements.
• A track record of innovation-led transformation, demonstrating the ability to act as a change catalyst with a responsible approach to risk-taking.
• Competence in executing projects effectively with passion for quality, agility, discipline, and accountability to deliver exceptional business results.
• Ability to work collaboratively with diverse teams, fostering synergy, entrepreneurial engagement, and embracing diversity.
• Demonstrated capability in upskilling and capability building within farming communities and internal teams to enhance mechanization adoption.
• Awareness and application of sustainability principles including stakeholder focus, frugal innovation, and triple bottom line sensitivity in business practices.

This critical experience is necessary to succeed as a Territory Manager Sales and contribute meaningfully to Mahindra’s mission of empowering farmers through innovative, sustainable mechanization solutions.

System Generated Core Skills

System Generated Secondary Skills