Territory Manager (TM)

Responsibilities & Key Deliverables

Dealer Management:- Drive channel partner engagement programs.
Farmer Engagement & Demonstrations: Conduct farmer meetings, field days, crop seminars, and village-level campaigns.

Key KPIs

Takneek Plot Farmer, Associated Farmer
Promotion of Agri Input, Tractor & FM
Lead Generation & help in conversion of deal
Impact on farmer Income and Cost of Cultivation.
Territory revenue growth.
Market share growth of Core business
Number of farmer meetings and demonstrations conducted.
New customer acquisition.
Product penetration in key crops.

Experience

4–8 years of sales experience in: Seeds/Crop Protection Chemicals/Fertilizers/Biologicals/Farm Machinery/Agricultural Inputs/Agritech Solutions
Proven experience in territory sales management and channel Management.

Industry Preferred

Seeds/Crop Protection Chemicals/Fertilizers/Biologicals/Farm Machinery/Agricultural Inputs/Agritech Solutions

Qualifications

Bachelor's Degree in Agriculture (B.Sc. Agriculture) – Mandatory.
Master's Degree in Agriculture, Agribusiness Management, Marketing, or related field – Preferred.

General Requirements

Technical Skills: Agronomy knowledge, Dealer Engagement
Negotiation: Business development, Key account management, Relationship management,Presentation skills

Behavioral Competencies: Result-oriented mindset, Strong communication skills, Problem-solving skills, Customer-centric approach, Team collaboration

Extensive field travel within assigned territory (70–80% field-based role).
Frequent interaction with farmers, dealers, distributors, and agricultural institutions.
Participation in seasonal campaigns, field demonstrations, and agricultural events.

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