Brand Head - Furio, Jayo, Optimo, Cruzio

Date: 20 Nov 2023

Location:

Pune

Company: Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Plan and execute BTL campaigns to ensure that volume and market share targets are met
Coordinate with brand heads and agencies to conceptualize national campaign
Coordinate with filed team for planning BTL campaign in specific regions
Review and monitoring with BTL agencies for effective campaign execution
Effective budget management of all BTL campaigns
Coordination for CRM, Digital and Media with brand heads and agencies/marketing services team

Preferred Industries

Automobile

Education Qualification

B.Tech, MBA(Sales and Marketing)

General Experience

5-6 years in Sales/Marketing Domain

Critical Experience

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

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