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Brand Head - Furio, Jayo, Optimo, Cruzio

Date:  20 Nov 2023


Company:  Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Plan and execute BTL campaigns to ensure that volume and market share targets are met 
Coordinate with brand heads and agencies to conceptualize national campaign
Coordinate with filed team for planning BTL campaign in specific regions
Review and monitoring with BTL agencies for effective campaign execution
Effective budget management of all BTL campaigns 
Coordination for CRM, Digital and Media with brand heads and agencies/marketing services team

Preferred Industries


Education Qualification

B.Tech, MBA(Sales and Marketing)

General Experience

5-6 years in Sales/Marketing Domain

Critical Experience

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

System Generated Secondary Skills

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