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Sr Manager-Product Planning

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Date: 15-Oct-2021

Location: IN

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

1. Understand the need for new products in the respective segment viz. Load/ Passenger
2. Identify white spaces in the market/ gaps in portfolio and generate suitable new product concepts to take advantage of the white space/ gap through long-range product planning
3. Generate future-oriented customer-appealing technology concepts
4. Initiate and participate in market researches/ clinics along with market research team
5. Understand customer requirements related to product and translate them into cost-effective, feasible product/ technical solutions
6. Track and analyze relevant industry data points like market trends/ segment shifts (Indian & global), consumer trends, competitor activities/ products, regulatory trends etc.
7. Interface with PD (primarily Advance Engineering) to shape-up product concept and with other project team members to conclude with table-top business case
8. Support and communicate internally with Product Planning (Project) team to ensure good transfer of knowledge and a smooth handover of new product projects


8 to 12 years of experience in automotive industry (preferably in CV segment) with
atleast 3 years as a product planner/ product brand manager

Industry Preferred


BE/ B.Tech in Mechanical/ Automobile + MBA/PGDM in Marketing

General Requirements

1. Keen follower of automotive market & general consumer trends
2. Passionate about automotive industry esp. commercial vehicles
3. Able to understand voice of customers and visualize suitable product solutions
4. Good interpersonal skills, able to adapt and work with leaders & CFT teams
5. Good customer interaction skills
6. Able to think holistically with a strategic intent
7. Strongly willing to continuously learn and adapt
1. Competent in using MS Excel and Powerpoint
2. Good communication skills (both spoken & written)
3. Good balance of creative and analytical skills
1. Good knowledge of Small Commercial Vehicles segment (3-Wheeler, Mini Trucks, Pickups / Mini Vans, Vans) in India including market, competition, customer, regulation & trends
2. Good technical understanding of automotive platforms
3. Basic knowledge of new product development cycle
4. Good knowledge of research tools and methodologies
5. Basic understanding of financial concepts used for preparing business case

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