Territory Manager - Sales

Responsibilities & Key Deliverables

• As a Territory Manager - Sales at Mahindra & Mahindra Ltd, you will play a pivotal role in driving the growth and market penetration of the Mahindra Farm Division within the Maharashtra - Pune region. Your core responsibilities will include generating enquiries and effectively converting these into robust sales opportunities specifically tailored for farmers with substantial land holdings.
• This role demands active engagement in offering comprehensive farm mechanization solutions that cater to various crop stages, ensuring that our customers benefit from cutting-edge technology and efficient farming practices. You will lead initiatives that foster partnerships aimed at enhancing farm productivity, including showcasing proof of concepts and organising demo models to illustrate the superiority and practical benefits of Mahindra’s tractor and implement product range.
• In addition to direct sales activities, you will be instrumental in exploring new revenue streams for farmers by promoting innovative agricultural solutions. Upholding Mahindra’s commitment to empowerment, you will drive programs focused on upskilling labourers and tractor drivers, enhancing their proficiency in operating mechanization equipment, thereby maximizing the utilization and effectiveness of our products on the field.
• The role also involves bundled solution selling, where you will strategically showcase the integrated value proposition of Mahindra tractors combined with associated implements, highlighting unmatched performance and productivity enhancements. You will be expected to utilise your strong market insights and customer relationship skills to optimise territory coverage and develop tailored sales action plans that align with both customer needs and company objectives.

Key deliverables include:

• Achieving or exceeding sales targets and market share growth within the assigned territory.
• Conducting detailed market intelligence and competitive analysis to identify business opportunities and mitigate risks.
• Coordinating with cross-functional teams to ensure seamless execution of marketing campaigns and promotional activities.
• Maintaining accurate and timely sales reporting and data analysis to inform strategy and operational decisions.
• Building and sustaining long-term relationships with key accounts and stakeholders in the agricultural sector.

This position requires a proactive, strategic, and customer-centric approach to ensure the sustained success and leadership of Mahindra in the farm mechanization domain.

Preferred Industries

Education Qualification

Applicants for the Territory Manager - Sales role should ideally have a relevant educational background in Agriculture, Agricultural Engineering, Rural Management, Business Administration, or a related field. A bachelor's degree or higher qualification from a recognized institution is strongly preferred, reflecting a solid foundation in the principles relevant to the agricultural and farm machinery sectors.

Additional specialised training or certification in sales management, farm mechanization technologies, or agribusiness management will be advantageous, enabling the candidate to stay abreast of emerging trends and innovations in the farm sector. Awareness of the latest advancements in farm implements and mechanized solutions, together with an understanding of sustainable agricultural practices, is highly valued.

Proficiency in utilizing digital tools for customer relationship management (CRM), data reporting, and market intelligence will support efficient operations in this role. Continuous professional development and a commitment to acquiring new skills form a key part of the educational expectations here, ensuring the candidate remains effective and competitive within a rapidly evolving agricultural landscape.

General Experience

Suitable candidates will bring a well-rounded experience in sales and marketing within the agricultural or farm machinery sectors, demonstrating a track record of success in territory management and revenue generation. Experience working directly with large-scale farmers and agrarian stakeholders is crucial, as is familiarity with the agricultural cycles and the mechanization needs at various crop stages.

The role demands strong competencies in enquiry management, lead generation, and conversion, coupled with expertise in customer relationship management and negotiation. Experience in deploying bundled solution sales approaches that combine tractors with complementary implements or services will be highly appreciated.

Additionally, candidates should have experience in conducting product demonstrations, managing promotional activities, and executing marketing campaigns targeted at farm customers. Proven skills in training and capability building, particularly in upskilling labourers and operators on modern mechanization equipment, are essential to support Mahindra’s strategic objectives.

Proficiency in data-driven decision-making, sales planning, performance management, and inventory oversight will enable effective territory coverage optimisation and achievement of sales goals. Collaborative work with cross-disciplinary teams and managing key accounts within a competitive marketplace further exemplifies the kind of professional experience required.

Critical Experience

Critical experience elements for this role include a deep understanding of the farm sector, especially pertaining to high-land holding farmers who represent a significant customer segment for Mahindra. Candidates must demonstrate a robust knowledge base of farm mechanization technology, including tractors and various farm implements, with practical experience showcasing and selling these solutions in real-world agricultural environments.

Experience in strategic business orientation is paramount, with abilities to anticipate and leverage emerging business opportunities, apply strategic foresight, and operate with a global mindset, reflecting the dynamic and competitive nature of the agricultural machinery market.

Leadership through sustainability principles is vital, incorporating frugal mindsets, stakeholder focus, and triple bottom line sensitivity to deliver long-term value to both customers and the business. Candidates must also embody innovation-led transformation capabilities, acting as change catalysts and responsibly managing risks associated with new initiatives.

Mastery in customer focus is critical, ensuring customer sensitivity, delight, and service orientation to enhance brand loyalty and market presence. Additionally, strong result orientation defined by effective project management, passion for quality, accountability, agility, and discipline will underpin success in this role.

Leveraging human capital skills, including developing exponential synergy across teams, fostering entrepreneurial engagement, appreciating diversity, and creating an inclusive and energetic work atmosphere, are indispensable attributes.

Overall, candidates should possess a blend of technical knowledge, strategic insight, leadership skills, and an enduring passion for the farm sector, positioning them to contribute robustly to Mahindra’s Farm Division growth and innovation.

System Generated Core Skills

System Generated Secondary Skills