Asst. Area Manager - Sales

Responsibilities & Key Deliverables

• Develop and maintain detailed territory segmentation based on application, potential, and customer profiling to ensure targeted outreach and optimized sales efforts.
• Accurately forecast sales for existing models and product ranges through rigorous data analysis and market trends, assisting in strategic inventory planning.
• Drive sales and marketing initiatives via collaboration with local dealers, ensuring alignment with regional sales targets and business objectives.
• Identify and engage strategically significant customers including fleet owners, fostering and sustaining strong, long-term relationships to promote loyalty and repeat business.
• Organize and lead regular meetings with key segment customers, including transporters, carrying and forwarding agents, to facilitate group deals and collective procurement strategies.
• Design and negotiate tailored financing schemes with financial institutions to support channel sales, enhancing dealer capabilities and end-customer satisfaction.
• Provide guidance and mentorship to channel partners aimed at expanding and strengthening secondary sales and after-sales service networks.
• Act as a critical communication link between product development, marketing teams, and end customers, ensuring continuous feedback loop for product improvement and customer satisfaction.
• Monitor competitor activities and future product launches, devising strategic counterplans to maintain and increase competitive edge in the region.
• Conduct training sessions and motivational initiatives for channel partners and their sales teams to elevate performance standards and foster a culture of excellence.
• Plan and execute localized promotional campaigns to increase brand visibility and stimulate market demand.
• Assume complete responsibility for regional market share growth through proactive market development and expansion activities.
• Collaborate with cross-functional teams to integrate customer insights and market intelligence into the strategic planning process.
• Emphasise adherence to company values and leadership competencies in all sales and marketing activities.

Preferred Industries

Education Qualification

Minimum Educational Qualifications:

• Bachelor’s degree in Engineering, preferably in Agriculture or Mechanical disciplines, to ensure a strong foundation in technical knowledge relevant to the farm machinery industry.
• Additional certifications or formal training related to sales, marketing, or business management would be advantageous for enhanced strategic and operational effectiveness.

Preferred Education Attributes:

• Proven academic understanding of product applications and technical specifications within agricultural machinery.
• Commitment to continuous learning and professional development in line with evolving market trends and technologies.

General Experience

General Experience Requirements:

• Substantial experience in sales, marketing, or business development roles within the agriculture or machinery sectors, reflecting the ability to understand complex market dynamics.
• Demonstrated skill in territory management, customer relationship development, and strategic sales planning.
• Exposure to dealer network management and coordination of sales strategies across multiple channels.
• Balanced experience combining field operations with coordination roles to bridge customer needs and organizational capabilities effectively.
• A track record of working collaboratively with cross-functional teams including product development, finance, and logistics to deliver customer-centric solutions.

Additional Professional Competencies:

• Sound analytical abilities supported by proficiency in market analysis and data-driven decision making.
• Capability to work autonomously under moderate supervision while effectively managing time and priorities.

Critical Experience

Critical Experience & Competencies:

• Extensive expertise in territory and segment analysis, enabling targeted and effective customer engagement strategies.
• Proven success in sales forecasting and strategic business planning, with demonstrable impact on sales growth and market penetration.
• Strong skills in managing and developing channel partners, including negotiation of financing schemes and fostering sustainable dealer relationships.
• Experience in collaborating closely with product development and marketing teams to align product offerings with customer expectations and competitive market conditions.
• Demonstrable ability to handle complex customer interactions, including strategic fleet owners and major transporters, ensuring satisfaction and loyalty.
• Competence in conducting market research to monitor competitor activities and strategically positioning the company to maintain industry leadership.
• Leadership in training and motivating sales teams and channel partners to elevate performance and maintain high standards of customer service.
• Hands-on experience in organising and executing local promotional campaigns, contributing to enhanced brand awareness and sales traction.
• Knowledge and application of industry-best practices in channel profitability, inventory management, and dealer working capital optimisation.
• Familiarity with leveraging core leadership competencies such as strategic foresight, customer delight, sustainability focus, innovation, and result orientation within sales functions.

System Generated Core Skills

System Generated Secondary Skills