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Market Development - TM (Rajasthan West)

Date:  8 Sept 2026
Location: 

Bikaner, Bikaner, IN

Company:  Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

Market Development & Business Growth

  • Drive market development initiatives to improve penetration, market share, and business performance.
  • Execute market activation programs to generate inquiries and improve conversions.
  • Identify regional growth opportunities and implement targeted business interventions.

Dealer Engagement & Channel Effectiveness

  • Manage dealerships to achieve targets for volume, market share, retail, deliveries, collections, and parts sales.
  • Build strong dealer relationships and drive channel engagement.
  • Ensure adoption of standard sales and customer engagement processes.
  • Support dealer/sub-dealer expansion for enhanced market coverage.
  • Monitor dealer performance and recommend improvement actions.

Customer Engagement & Field Visibility

  • Enhance customer engagement through field activities and market interactions.
  • Implement localized customer connect programs to improve visibility.
  • Collect customer insights and market intelligence for business decisions.
  • Ensure effective execution of market development plans.

Sales Process Excellence

  • Drive inquiry generation and management through CDMS.
  • Implement company sales strategies at dealership level.
  • Support dealer capability building in sales processes, product knowledge, and new product launches.
  • Monitor business performance and ensure target achievement.

Market Intelligence & Competitive Analysis

  • Track competitor activities, campaigns, and market trends.
  • Gather feedback on competitor and company products from dealers and customers.
  • Share insights to strengthen market development strategies.

Financial & Retail Development

  • Review dealer financial health and recommend corrective measures.
  • Coordinate with banks and financial institutions to improve retail financing.
  • Support initiatives that increase retail penetration and financing accessibility.

Experience

5 to 9 years of relevant experience in Sales

Industry Preferred

Qualifications

General Requirements

Our commitment to Diversity, Equity, and Inclusion

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