Market Development - TM (Rajasthan West)
Date:
8 Sept 2026
Location:
Bikaner, Bikaner, IN
Company:
Mahindra & Mahindra Ltd
Responsibilities & Key Deliverables
Market Development & Business Growth
- Drive market development initiatives to improve penetration, market share, and business performance.
- Execute market activation programs to generate inquiries and improve conversions.
- Identify regional growth opportunities and implement targeted business interventions.
Dealer Engagement & Channel Effectiveness
- Manage dealerships to achieve targets for volume, market share, retail, deliveries, collections, and parts sales.
- Build strong dealer relationships and drive channel engagement.
- Ensure adoption of standard sales and customer engagement processes.
- Support dealer/sub-dealer expansion for enhanced market coverage.
- Monitor dealer performance and recommend improvement actions.
Customer Engagement & Field Visibility
- Enhance customer engagement through field activities and market interactions.
- Implement localized customer connect programs to improve visibility.
- Collect customer insights and market intelligence for business decisions.
- Ensure effective execution of market development plans.
Sales Process Excellence
- Drive inquiry generation and management through CDMS.
- Implement company sales strategies at dealership level.
- Support dealer capability building in sales processes, product knowledge, and new product launches.
- Monitor business performance and ensure target achievement.
Market Intelligence & Competitive Analysis
- Track competitor activities, campaigns, and market trends.
- Gather feedback on competitor and company products from dealers and customers.
- Share insights to strengthen market development strategies.
Financial & Retail Development
- Review dealer financial health and recommend corrective measures.
- Coordinate with banks and financial institutions to improve retail financing.
- Support initiatives that increase retail penetration and financing accessibility.
Experience
5 to 9 years of relevant experience in Sales
Industry Preferred
Qualifications
General Requirements
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