Area Manager - Sales

Responsibilities & Key Deliverables

As an Assistant Area Manager - Sales within the Farm Division at Mahindra & Mahindra Ltd, you will play a pivotal role in driving enquiry generation and fostering conversion rates specifically for the Mahindra product portfolio aimed at farmers with substantial landholdings. Your responsibilities will include:

• Engaging with farmers to understand their unique mechanization needs across various crop stages, and effectively offering tailored farm mechanization solutions that enhance productivity and operational efficiency.
• Collaborating closely with field teams and product specialists to demonstrate proof of concepts and present demo models that illustrate the tangible benefits and advantages of Mahindra’s tractor and implement product range.
• Identifying and exploring new revenue streams by understanding evolving farmer requirements and market trends, thereby positioning Mahindra as the preferred partner in agricultural mechanization.
• Driving skill development initiatives targeting laborers and tractor drivers to optimize the usage and application of farm mechanization equipment, ensuring that equipment is utilized to its fullest potential for maximum yield.
• Implementing bundled solution selling strategies that combine Mahindra tractors with complementary implements, showcasing the superiority and integrated benefits of the complete product ecosystem.
• Maintaining market and competitor intelligence to stay ahead in the dynamic agriculture sector and proactively suggest business enhancements.
• Coordinating with internal stakeholders such as marketing, service, and logistics teams to ensure seamless customer experience and timely delivery of solutions.
• Providing regular performance reports and key insights to management, ensuring alignment with strategic objectives and sales targets.

Success in this role requires a customer-focused approach combined with a deep understanding of agricultural dynamics and an ability to leverage innovation for sustainable business growth.

Preferred Industries

Education Qualification

The ideal candidate will possess a strong educational foundation pertinent to the agricultural and sales domain. Preferred educational qualifications include:

• A Bachelor's degree in Agriculture, Agricultural Engineering, Agribusiness Management, Business Administration, or a related field from a recognized institution.
• Additional certifications or diplomas focused on farm mechanization, sales management, or customer relationship management are advantageous.
• Training or coursework in modern agricultural practices, farm equipment technology, or rural development will be considered a plus.
• Proficiency with digital tools and software relevant to sales and inventory management, as well as familiarity with data analysis applications, will support performance in this position.

Ongoing professional development and engagement with industry trends are encouraged to maintain cutting-edge knowledge critical for advising clients effectively.

General Experience

Extensive experience is crucial for success in this role, with the following general experience highly valued:

• Proven track record in sales or business development within the agricultural sector, especially involving farm mechanization solutions or equipment.
• Experience working with farmers and rural communities, understanding their challenges and operational practices.
• Demonstrated ability to generate leads, convert enquiries into sales, and manage customer relationships effectively.
• Hands-on exposure to sales planning, territory management, and execution of promotional activities tailored to agricultural customers.
• Familiarity with market research and intelligence gathering to identify emerging trends and customer needs in the farm sector.
• Skill in managing and motivating field teams, including training laborers or operators to improve product adoption and usage.
• Experience in collaborating cross-functionally with marketing, product development, and service departments to ensure coordinated efforts and high customer satisfaction.

This experience base will equip the candidate to navigate the complexities of the farm machinery market successfully while driving sustainable revenue growth.

Critical Experience

Critical experience and competencies required for the Assistant Area Manager - Sales position include the following core capabilities:

• Strong expertise in enquiry management and lead generation specifically within the agricultural machinery market, translating insights into actionable sales strategies.
• Comprehensive understanding of customer segmentation and customer profitability analysis to target high-potential farmer segments with customized solutions.
• Proficiency in credit management and negotiation, ensuring favorable sales terms while maintaining strong client relationships.
• Ability to deploy financial and inventory management skills to optimize sales operations and resource utilization at the area level.
• Demonstrated success in capability building and training programs designed to upskill tractor drivers and laborers, fostering increased mechanization adoption.
• Experience with designing review mechanisms and performance management systems to track progress against targets and initiate timely corrective actions.
• Depth in market intelligence gathering and application, enabling anticipation of business opportunities and competitive positioning.
• Strong leadership qualities including entrepreneurial engagement, team development, and appreciation for diversity to create a motivated and inclusive work environment.
• Commitment to customer delight and service orientation, acting as a trusted advisor and delivering seamless support throughout the sales process.

This critical experience ensures the candidate can effectively execute the responsibilities while contributing to Mahindra’s vision of enhancing farm productivity through innovative mechanization solutions.

System Generated Core Skills

System Generated Secondary Skills