Senior Territory Manager - Sales

Responsibilities & Key Deliverables

• As a Territory Manager Sales at Mahindra & Mahindra Ltd within the Farm Division, you will play a pivotal role in driving enquiry generation and conversion strategies tailored for farmers possessing large landholdings. You will actively promote Mahindra's comprehensive portfolio of farm mechanization solutions aligned with various crop stages to optimize farm productivity. Your responsibilities extend to developing and maintaining strong partnerships with the farming community by showcasing proof of concept through demonstration models, thereby validating the superiority of Mahindra’s tractors and implements.
• You will identify and explore innovative revenue streams for farmers, contributing to sustainable agricultural growth and profitability. A key part of your role includes upskilling laborers and tractor drivers, enhancing their expertise in operating farm mechanization equipment effectively and safely. By implementing bundled solution-based selling, you will articulate and showcase the integrated benefits of Mahindra tractors combined with its extensive range of implements, thus driving customer satisfaction and business growth.
• Furthermore, you will collaborate with cross-functional teams to ensure seamless territory coverage, optimize sales planning, and implement robust customer relationship management practices. Continuous market analysis, lead generation, and data-driven decision-making will be essential to the role, allowing you to maintain a competitive edge and meet aggressive sales targets. Your proactive involvement in customer feedback loops and training initiatives will foster a culture of excellence and innovation within your sales territory.

Preferred Industries

Education Qualification

• The ideal candidate for the Territory Manager Sales position should possess a minimum of a Bachelor's degree in Agriculture, Business Administration, Marketing, or a related discipline. A postgraduate qualification or specialized certification in agricultural sciences, agribusiness management, or sales and marketing would be advantageous and preferred.
• Academic grounding in crop sciences, farm mechanization, or rural development can provide a valuable foundation to understand customer needs and industry dynamics better. Candidates with educational experience supplemented by practical training or internships within the agricultural machinery sector will find themselves well-prepared to meet the challenges of this role effectively.
• Continuous professional development through workshops, certifications in sales techniques, customer relationship management, and leadership development will be encouraged to build expertise and stay abreast of evolving market trends and technology advancements in farm mechanization.

General Experience

• Applicants should bring a substantial track record of professional experience within the agricultural sector, preferably with direct exposure to farm mechanization solutions or related product sales. A minimum of 3 to 5 years of progressive experience in sales roles demonstrating consistent achievement of targets, territory management, and customer acquisition is desirable.
• Experience working with large-scale farmers or agribusinesses will be particularly relevant, as this role requires a deep understanding of the unique requirements and challenges faced by high landholding farmers. Exposure to bundled selling approaches, dealership or distributor management, and hands-on involvement in customer training programs will be valuable.
• Knowledge of market intelligence gathering, competitor analysis, and implementation of sales campaigns further strengthens the candidate's profile. Experience in cross-functional collaboration with technical teams, product development, and after-sales support is beneficial to deliver end-to-end customer solutions effectively.

Critical Experience

The candidate must demonstrate critical experience in the following areas to excel as a Territory Manager Sales:

• Expertise in generating and converting enquiries within the agricultural ecosystem, leveraging deep insights into farmer behavior and landholding patterns.
• Proven ability to offer and tailor farm mechanization solutions that address different crop stages and optimize productivity.
• Track record in partnership building with farmers and laborers, including delivering impactful product demonstrations and proof of concept initiatives.
• Strong competency in bundled solution-based selling, articulating the integrated advantages of tractors and implements to create compelling value propositions.
• Experience in conducting upskilling and training programs targeting tractor drivers and laborers to enhance operational efficiency and safety.
• Capability to identify new revenue opportunities within the farming community, contributing to sustainable agricultural growth.
• Proficiency in utilizing CRM tools, market research, and data analysis to inform territory sales strategies and optimize customer segmentation and profitability.
• Exceptional negotiation, stakeholder management, and communication skills to effectively manage and grow key accounts.

Your ability to execute strategic business orientation with a global mindset and sustainability focus while demonstrating leadership competencies around innovation, customer delight, and result-oriented project management will be integral to your success in this role.

System Generated Core Skills

System Generated Secondary Skills