Area Manager - Sales

Responsibilities & Key Deliverables

• As the Area Manager - Sales for Mahindra & Mahindra Ltd in the Farm Division, you will play a pivotal role in driving regional sales performance and fostering sustainable customer relationships. Your core responsibilities will encompass strategic territory mapping segmented by application and potential, enabling precise sales forecasting for existing product ranges. You will lead sales and marketing initiatives through local dealer networks to achieve and surpass regional sales targets.
• Your role will involve identifying and engaging with strategic customers, particularly fleet owners, and nurturing these relationships to secure repeat business. You will organize and conduct customer segment meetings—targeting transporters, carrying and forwarding agents—to facilitate group deal closures and maximize market penetration.
• Collaborating closely with financiers, you will develop innovative schemes to boost channel sales while mentoring channel partners to expand their secondary sales and service networks. Serving as the liaison between product development, marketing teams, and end customers, you will channel vital customer insights that inform product improvements and marketing strategies.
• Your vigilance in monitoring competitor activities and upcoming product launches will allow you to devise effective counter-strategies that secure a competitive advantage. Additionally, you will be entrusted with training and motivating channel partners and their sales teams to elevate performance. You will spearhead local promotional campaigns aimed at expanding the market footprint.
• The position requires a strong commitment to increasing market share and executing market development and expansion plans using a comprehensive understanding of the agricultural and mechanical engineering aspects relevant to the product portfolio. This holistic approach will ensure sustained business growth and customer satisfaction across the territory.

Preferred Industries

Education Qualification

The ideal candidate will possess a solid educational foundation with a Bachelor's degree in Engineering, specifically a BTech or BE in Agriculture or Mechanical Engineering. Such qualifications provide essential technical insight into product specifications and agricultural machinery operations, equipping you to address customer needs expertly and support product development effectively.

Additional certifications in sales management, marketing, or related fields can be advantageous in enhancing strategic sales planning and execution capabilities. Continuous professional development will be encouraged to keep up with industry advancements and evolving sales methodologies.

General Experience

We seek candidates with substantial experience in sales and marketing within the agricultural machinery or related sectors. A proven track record of successful territory management and sales forecasting is essential. Your background should demonstrate effective collaboration with dealer networks, development of channel sales, and execution of comprehensive market expansion strategies.

Experience in customer relationship management, particularly with strategic clients like fleet owners and transport segment customers, is highly valued. Your ability to conduct customer engagement initiatives and translate feedback into actionable product and marketing strategies will be critical.

A strong understanding of competitor analysis, scheme design with financiers, and training of sales teams forms a key part of the experience required. Familiarity with secondary sales growth and channel partner development will enable you to drive sustained revenue growth across your region.

Critical Experience

Critical to success in this role is extensive hands-on experience in strategic territory analysis and sales forecasting methodologies tailored to the agricultural or mechanical product domains. You should have demonstrated competency in developing and implementing targeted marketing campaigns through dealer and channel networks.

Proficiency in forging and nurturing enduring relationships with strategic customers, especially fleet owners and material handlers, is essential. You must excel in managing customer interactions that lead to group deal negotiations and successful scheme implementations via financial partners.

Experience acting as a critical interface between technical product teams and customers to incorporate user insights into product refinement is a cornerstone of this position. You will also need proven capabilities in competitor intelligence gathering and strategic planning to counter market threats effectively.

Adeptness at training, motivating, and developing channel partner sales teams to achieve high performance levels is mandatory. You should bring a deep understanding of market share analysis, channel profitability, and inventory management to drive efficient sales operations and achieve consistent market growth.

System Generated Core Skills

System Generated Secondary Skills