Area Manager- Retail Sales

Date: 27 Jan 2026

Location:

Mumbai A.O, Mumbai-KND-FES, IN

Company: Mahindra & Mahindra Ltd

Responsibilities & Key Deliverables

This role required in an assigned territory is responsible for driving sales, identify & managing customers, channel partner & freelancer relationships, providing technical expertise to field team and customers, and ensuring the successful delivery and support of diesel generators. They must possess strong sales skills, product knowledge, and the ability to manage a diverse customer base. Their work includes identifying sales opportunities, negotiating deals, ensuring customer satisfaction, and collaborating with internal OEM & channel partner sales teams to ensure smooth operations and after-sales service.

Job Activity:

Business Growth of Diesel Generating Sets
Customer Visit, Visiting Prospective Customers and Fleet Owners
Close coordination with corporate customer, OEM’s and Dealers to generate business.
Tapping nische market segment.
Conducting Survey of various Potential Pockets and Segments
Product Presentation, Exhibitions & Conferences.
Information Gathering on Competitors
Handling & Monitoring Sales with Dealers
Monthly reviews with Dealers & OEM/OEM team
MIS report to be share to HO on monthly basis
Techno-commercial discussions & Order finalization with dealers/OEM.

Key Skills :

Communication Skills
Presentation
Leadership to develop strong relations with the Dealers, OEM and customers
In depth knowledge of Diesel Genset and understand for better co-ordination
Market Intelligence / Market Trend
Professional Approach

Experience

Key Responsibility Areas:

Sales :

Business Plan – Setting up goal for the area to increase market share.
Registered Maximum Order Booking for Retails Business in area to meet or exceed monthly, quarterly, and annual sales targets.
Ensure execution of sales process in the Areas adhering to Operating Policies & Monitor sales
Liaise with Customer Base & Various channels like OEM’s, Dealers, Freelancers, Engineering Consultants, Electrical/Civil Contractors, Government Departments, Manufacturing Units etc.
Bagged Maximum Bulk Orders/Intuitional Business/ Govt. orders etc.

Marketing :

Proposed and execute sales strategies along with HO for the specific needs and opportunities in the assigned territory, including product positioning and pricing strategies with OEM & dealers.
Identify potential market / industry segments within the area.
Liaise with customers, Influencers, Freelancers & Channel Partners to Maximize Enquiry Base through presence & reach.
Stay informed on industry trends, market conditions, and competitor activities to adapt sales strategies and position diesel generators effectively within the market.
Co-ordinate and conduct Various Strategic Marketing activities with OEM & Dealer team such as Exhibitions, Road Show, Customer Meet, and Consultant/Contractor Meet, Service Campaigns etc.
Develop long-term relationships with channel partners, freelancers, customers regularly engaging with them to understand their needs, challenges, and objectives.
Monitor & track competition activities, propose & execute appropriate competitive strategy to increase Market Share & new market segments.

Industry Preferred

Genset industry preferred.

Qualifications

Enginering/ Diploma holder

Prior expereince in sales of genset .

General Requirements

Key skill needed additional:

Dealer Management :

Analyze, evaluate & propose dealer’s appointment as per policy.
Active Participation in Manpower deployment at OEM and dealer end in assigned area and their reporting and activity monitoring.
Ensure training, support to dealer team and monitor performance in order to ensure timely support & resolution to Customers queries to increase customer base/repeated buyers.
Provide accurate sales forecasts for the territory based on historical data, current market trends, and lead generation activities.
Efficiently manage the assigned territory by covering all key markets, ensuring no opportunities are missed and all customers are serviced in a timely manner.

Financial:

Close monitoring of product pricing into the market.
Monitor competition product price positioning and plan our product positioning

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.