DGM - Sales Capability Building, MEAL

Responsibilities & Key Deliverables

Field Immersion & Intelligence Gathering:  

  - Travel extensively across regions and dealership locations to directly observe sales interactions, shadow consultants, and gather firsthand insights on customer pitches, responses, and selling challenges.

  - Identify what communication methods and sales pitches resonate with customers in different regions.

  - Stay informed about global and regional trends in EVs, customer preferences, and competitor strategies to ensure training remains relevant.

Consultant Assessment & Support:  

  - Evaluate the quality, motivation, and selling skills of sales consultants and identify specific areas where they struggle.

  - Develop regionally adapted coaching interventions with a focus on both soft skills and technical aspects.

Content & Communication Feedback Loop:

  - Be the critical link between the marketing team’s content/communication and actual sales outcomes in the field.

  - Continuously monitor and test the effectiveness of training content, digital creatives, sales enablement tools, and new marketing ideas with smaller groups on the ground.

  - Provide structured feedback to the marketing and training teams on what is working and what needs change.

Pilot New Ways:

  - Conceive, test, and refine new training interventions, formats, or enablement ideas with small, diverse cohorts across markets.

  - Use practical feedback and sales results to decide which ideas can be scaled.

Regional Adaptation:

  - Understand the nuances of different geographies—language, local buying behavior, cultural context—to ensure training delivery is relevant and easily grasped at the local level.

  - Adapt communication styles and content language as needed to fit local environments.

Capability & Outcome Ownership:

  - Track the progress and impact of every training/capability initiative by using sales data, consultant feedback, customer outcomes, and region-specific field metrics.

  - Take full ownership for improving field readiness and closing the gap between HQ expectations and what truly works on the ground.

Experience

Experience: 8+ years in sales capability, field force enablement, or consulting—preferably involving automotive, consumer durables, or high-touch retail.

Skills:

  - Outstanding interpersonal skills with deep empathy for frontline sales teams.

  - Strong analytical and diagnostic skills—ability to translate field observations into actionable improvements.

  - Demonstrated ability to pilot, iterate, and refine new capability ideas.

  - Experience working closely with marketing, content agencies preferred.

  - Competence in regional languages and understanding cultural context is a major plus.

Industry Preferred

Qualifications

General Requirements

To champion impactful, on-ground sales capability building by continuously assessing sales effectiveness, piloting new training materials, connecting deeply with field realities, and ensuring that all enablement efforts drive actual sales performance—well beyond just relaying content from HQ.

- Travel: Willingness and desire to spend majority time in the field (50%+ travel).

- Mindset: Hands-on, ownership-driven, not a “content postman”— eager to challenge assumptions, adapt rapidly, and create lasting capability change.

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